oboto is an AI-powered marketing analytics platform. You connect your Google Ads and Analytics accounts via secure OAuth, select an analysis template (or write your own prompt), and oboto pulls your live data and runs it through GPT-4 to deliver expert-level insights — typically in under 60 seconds.

Absolutely. oboto uses Google's official OAuth 2.0 flow — we never see or store your Google password. Your data is accessed read-only, transmitted over encrypted connections, and only processed for the duration of your analysis. We are fully compliant with Google's API use policies.

For standard reporting and performance analysis, yes. oboto delivers the same types of insights an agency would — campaign performance breakdowns, keyword analysis, conversion funnel drop-offs, budget recommendations — but in seconds instead of days, and at a fraction of the cost. For strategic consulting or creative work, you may still want human expertise.

oboto's analysis is grounded in your real, live data from Google Ads and Analytics — it's not making assumptions or using generic benchmarks. The AI applies expert-level marketing frameworks to your specific metrics. That said, we always recommend using the insights as a strong starting point and applying your own business context.

The Starter plan includes 1 assessment per month, 20 chat messages, and full access to all assessment templates and Slack integration. It's designed to let you experience the full power of the platform before committing to a paid plan.

Yes. All paid plans are month-to-month with no long-term contracts. You can upgrade, downgrade, or cancel at any time from your billing settings. If you cancel, you'll retain access through the end of your current billing period.

No — Google Ads alone is sufficient for most assessments. However, connecting Google Analytics unlocks richer analysis including session data, bounce rates, conversion paths, and on-site behavior that complements your ad performance data.